Stephen Covey begins with the Aesop’s fable of the Goose and the Golden Egg. He sees the story as a metaphor for many things in life. In business, it is a metaphor for Production (the eggs) and Production Capability (the Goose). In finance, it is a metaphor for Assets and Interest. It can also be a metaphor for Treatment and Prevention in the context of health and relationships.
Most importantly he sees the fable as a caution not to neglect your assets.
He sees assets as being physical, financial, and human. The physical assets are things that continually produce for you, whether they are usable goods, or intangibles like housing. Financial assets are those such as bank deposits, or businesses that generate income.
The most important asset to Covey, and I agree, is the human asset. Humans are the only ones able to do anything with the other asset types. Relationships are a particularly important form of human asset that require continual ‘deposits’ into an ‘emotional bank account’ in the form of courtesy, kindness, and fairness.
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